Unfortunately, as sustainability has become more important, the use of greenwashing has become a more common publicity tactic. As marketers who care, we at Baker Street feel the need to address this harmful practice, and help people distinguish the facts from the fallacies!
As consumers, we have the power to make a difference by supporting eco-friendly brands that prioritize sustainability and environmental responsibility. By choosing to support companies that have a positive impact on the environment, we can encourage other businesses to follow suit and drive meaningful change.
Submissions have been taken, polls given, and forums scoured to find the most pressing design questions of today. Now these questions will be answered in-depth (mostly) by resident Baker Street Digital Media designer, Jamie Johnson.
As more and more people become aware of the impact of their daily choices on the environment, there has been a growing interest in sustainable products. Two key terms that are often used in this context are compostable and recyclable. In this post, we'll explore the difference between these two types of products and why it's important to understand the distinction.
A compelling brand story can inspire loyalty, drive sales, and create a lasting impression on your customers. In this blog post, we’ll explore why creating a compelling brand story matters and how you can craft one for your business.
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