See how a well-done and well marketed giveaway can boost your brand in a long-lasting way.

Social proof can have a significant impact on the ROI of a business. By leveraging social proof, businesses can increase conversions, improve customer lifetime value, lower customer acquisition costs, and improve their brand reputation. To maximize the benefits of social proof, businesses should focus on building strong customer relationships, encouraging customer feedback and engagement, and providing excellent customer service. Photo by: Alexander Shatov on Unsplash.

Working from home is becoming a very real necessity all of a sudden. In an effort to slow the progress of COVID-19 and protect the community, many people have put themselves into a state of voluntary quarantine. But this social distancing can create a huge gap between you and the customers you’re used to talking to. Without as much foot traffic in your workplace, you can’t rely on flyers, chalk signs, or word of mouth to get news about your business around. So how do you talk to people, without being able to talk to them?

Many companies throughout the United States, both large and small, are finding themselves having to develop and implement new protocols, such as taking their brick and mortar wares online as a method of avoiding employee and customer exposure to COVID-19. For large corporations this task is easily manageable, but for the average small business looking into transitioning their business from an in-store experience to an online one it can be perplexing.

Digital marketing has become an essential component of any successful business strategy, and this is especially true in Alabama. As more and more people in the state turn to the internet to find products and services, businesses need to be online and engaging with potential customers. In this article, we will explore some of the top digital marketing strategies that Alabama businesses should be using to reach their target audience.