Faulkner University: Upward Enrollment

‍

Client Challenge

Faulkner University teamed up with Baker Street Digital Media to amp up their online presence, get more students to apply, and bring more people to their website. Baker Street took the lead in crafting a comprehensive digital marketing plan that involved Hulu video ads and Google Search Ads.

‍

‍

What Baker Street Did

1. Hulu Video Ads: Baker Street made captivating videos and put them on Hulu to reach a broader audience. These videos showcased the university's programs, campus life, and unique features to get potential students interested.
2. Google Search Ads: With a keen eye on keywords related to higher education and Faulkner University's programs, Baker Street designed Google Search Ads that would show up prominently in relevant search results. This way, they caught the attention of people actively looking for educational opportunities.
3. Remarketing Ads: They also put out remarketing ads to re-engage with users who had previously checked out Faulkner University's website or online content. This kept the university on their radar, encouraging them to come back and maybe apply.
4. Optimized Landing Pages: Baker Street ensured that the pages users landed on were geared towards getting them to apply. They made sure there were clear calls to action, attractive visuals, and persuasive content to guide users through the application process smoothly.
5. Data Crunching and Tweaking: Baker Street kept a close watch on how well the campaign was doing. They looked at the data regularly to spot trends and figure out where things could be improved. They tweaked their targeting, ad designs, and strategies based on what they learned.

Impressive Outcomes

Application Clicks:

The campaign scored big with a significant increase in application clicks. It brought in more potential students for Faulkner University through various sources:

• Search Ads: 381 clicks
• Remarketing Ads: 2 clicks
• Google Organic: 266 clicks (a 10.83% bump from the previous month)
• Direct / None: 136 clicks (a 83.78% increase from the previous month)
• Total Application Clicks: 1,050 clicks (a whopping 110.84% increase from the previous month)

Website Traffic:

The campaign did a great job driving loads more traffic to Faulkner University's website from different sources:

• Search: 8,153 sessions
• Remarketing: 4,512 sessions
• Google Organic: 16,050 sessions (up by 9.49% compared to the previous month)
• Direct / None: 8,942 sessions (up by 14.73% compared to the previous month)
• Total Website Traffic: 101,884 sessions (up by 8.14% compared to the previous month)

New Users Attribution:

The campaign really shone in the number of new users it attracted through Baker Street's Google campaigns. They managed to draw in 12,673 new users. This surge in new users speaks volumes about how effective Baker Street's strategies were.

In Conclusion:

The partnership between Faulkner University and Baker Street Digital Media was a roaring success. The campaign not only boosted Faulkner University's online presence but also brought in more applicants and increased engagement on their website. This case study is a testament to Baker Street Digital Media's knack for delivering impressive results for their clients through innovative digital marketing tactics. They didn't just make plans; they made it happen.

‍

‍